Toronto native Jamie Salter rebrands Marilyn Monroe

Dead celebrities have so many advantages over living ones—from a branding and marketing perspective, that is. Their faces, figures and gestures are already seared into our minds, yet those images can easily be repurposed and polished to promote new products or events. A dead celeb won’t object to being used, either, or damage a brand [...]

Becoming Marilyn: An Impersonator Talks About Life as Marilyn Monroe

On the 50th anniversary of Marilyn Monroe’s death, the starlet’s most well-known impersonator describes how she transforms into one of the silver screen’s most iconic stars and why Marilyn’s legacy endures even so many decades after her death. Two years ago, on New Year’s Eve, Erika Smith prepared to get on stage in front of [...]